Give a small benefits consulting firm a custom high-end corporate id system and capabilities brochure so it can compete with larger firms. The brochure is designed on a small scale with much attention given to the conceptual illustration, typography, production techniques, use of paper and writing. A case study approach was developed when writing this book. All collateral pieces feel very hand crafted to give the client’s customers the feeling that they are being well taken care of by a prestigious firm.